Nick Tolias
Senior Partner Development Manager · Microsoft

Helping technology companies grow with Microsoft.

I lead strategic partnerships and go-to-market for software companies across Europe South — turning ambitious product roadmaps into measurable enterprise revenue.

Athens, Greece · Working across EMEA
15+
Years in tech sales, partnerships & GTM
5+
Years driving partner growth at Microsoft
EMEA
Gold Club · Microsoft FY25
EU South
ISV partner portfolio across the region

About

I'm a partnerships and go-to-market leader with 15+ years of experience helping technology businesses grow — from telecom and consumer IoT to today's cloud and AI ecosystems. I currently lead business development for software companies at Microsoft Europe South, working with founders, executives, and field teams to shape joint strategy and accelerate enterprise outcomes.

My focus: take complex platforms and partner ecosystems and translate them into clear, commercial plans that move the needle — for the partner, for the customer, and for the cloud business behind both.

What I do

🤝

Strategic partnerships

High-value alliances with software companies and SIs — from joint value prop to executive sponsorship and quarterly rhythm.

🚀

Go-to-market execution

Co-sell plays, marketplace strategy, sales enablement, and the operational discipline to turn plans into pipeline.

💼

Enterprise sales leadership

C-suite engagement on commercial strategy, account planning, and consumption growth across complex deals.

🌐

Ecosystem & cloud growth

Connecting partner innovation to Microsoft solution areas — accelerating cloud adoption with the customer at the center.

🏆
Microsoft EMEA Gold Club · Fiscal Year 2025

Recognised for outstanding performance, transformation impact, and contribution to Microsoft's overall growth across the region.

Experience

Microsoft

Nov 2020 – Present · 5 yrs 8 mos

Sr. Partner Development Manager — Software Development Companies

Microsoft · Europe South
Jan 2026 – Present
Hybrid · Europe South region

Leading business development with software companies across Europe South — driving joint cloud and AI growth, marketplace momentum, and strategic co-sell with Microsoft field teams.

Sr. Partner Development Manager — System Integrators

Microsoft · Greece
Nov 2020 – Jan 2026 · 5 yrs 3 mos
  • Owned the end-to-end partner relationship — account planning, performance, and executive engagement at C-suite level.
  • Defined sales, go-to-market, new business, and Microsoft cloud consumption strategy with each partner.
  • Accelerated joint solution innovation aligned to Microsoft solution areas and industry priorities.
  • Captured market opportunities and unlocked partner growth through targeted innovation plays.

🏆 Microsoft EMEA Gold Club · FY25 — recognition for outstanding performance, transformation impact, and contribution to Microsoft's overall growth.

Vodafone

Dec 2011 – Nov 2020 · 9 yrs

Tech Sales & Consumer IoT Sales Lead

Vodafone · Greece
Feb 2019 – Nov 2020

Led Retail Sales Team Ready — Vodafone Greece's most passionate sales team of tech enthusiasts enriching customers' lives through technology across all Vodafone shops in Greece.

  • Business development and implementation of sales initiatives to drive team growth & revenue.
  • Defined KPIs and sales metrics to drive team performance.
  • Forecast and analyzed sales and market trends.
  • Assessed, designed, and developed new sales channels.
  • Owned recruitment to accelerate team expansion.

Consumer IoT Senior Product Manager — Marketing

Vodafone · Greece
Oct 2017 – May 2019

Designed, developed, and executed end-to-end the successful launch of Consumer IoT in the Greek market under the "V by Vodafone" proposition, working closely with cross-functional teams, vendors, and Vodafone Group.

  • Coordinated stakeholders for the launch of "V by Vodafone".
  • Created and evaluated Consumer IoT product business cases.
  • Built training and selling materials to boost sales.

Tech Team Lead — Sales

Vodafone · Headquarters, Chalandri
Apr 2015 – Sep 2017

Coordinated the Retail Sales Internet Team in selected regions across the country.

  • Monitored sales team performance across stores nationally.
  • Assessed, recruited, and trained sales team members.
  • Provided coaching and on-the-job training to drive sales and KPI performance.

Internet Solutions Specialist — Sales

Vodafone
Dec 2011 – Apr 2015

Provided a personalized customer experience tailored to customer needs, plus training and consulting on getting the most out of new services and technologies. Delivered in-store training to staff on new products and services to boost sales and productivity, and partnered with other departments to deliver an integrated customer experience across communication channels.

Earlier roles

Win to Win · Ministry of Economy & Finance · Xerox · Hellenic Statistical Authority
2006 – 2011

Cross-functional experience in event management, digital transformation projects in financial services (digitisation of historic archives, electronic signature operations), and economic research on SMEs and e-commerce — the foundation for a career at the intersection of technology and commercial strategy.

Education

MSc, Business and Management of Telecommunication Networks

National and Kapodistrian University of Athens
2010 – 2014

BSc, Economic Science

National and Kapodistrian University of Athens
2003 – 2010

High School Graduate

2nd High School of Preveza
2000 – 2003

Skills & expertise

Strategic Partnerships Go-to-Market Strategy Enterprise Sales Cloud & AI Ecosystems Co-sell & Marketplace C-Suite Engagement Account Planning Business Development Sales Enablement Telecommunications Consumer IoT Customer Experience

Let's build something together

If you're a software company looking to grow with Microsoft, a leader exploring partnership strategy, or simply want to compare notes on the cloud and AI ecosystem — I'd love to hear from you.

✉️
Email
hello@tolias.online
💼
LinkedIn
@nikolaostolias
📍
Based in
Athens, Greece